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"678ch TV Festival" is happening! A joint event by three local TV stations in Okayama
RSK Sanyo Broadcasting, TSC TV Setouchi, and OHK Okayama Broadcasting held a joint event, "678ch* (Rokunana Hachan) TV Festival," at Okayama Mirai Hall in Okayama City on September 23rd. This marked the first groundbreaking initiative where the three stations, all headquartered in Okayama Prefecture, collaborated across organizational boundaries. The event aimed to boost the three stations' appeal while contributing to revitalizing and enlivening Okayama City. Approximately 500 people, selected by lottery, participated.
The program began with the presidents of the three stations. Each took the stage wearing vibrant Mexican folk costumes and performed, including playing musical instruments.
This was followed by a diverse lineup of performances, including a band performance using a smartphone app by announcers from each station, a reading session, and dances from popular anime. The venue erupted with enthusiastic cheers and loud applause.
A corporate communications representative from Okayama Broadcasting, the event's organizing company, stated: "We recognized that these 'good rivals' who compete over program content and ratings can also become 'good partners' who pool their strength for the region. We are very happy and proud to have taken this big step forward under the belief of energizing the region. Even in the challenging world of television, we hope to explore various possibilities moving forward by cooperating with these good partners."
The three stations plan to make this event a regular fixture, not a one-off, to boost Okayama over the medium to long term.
*The name "678ch" is derived from the channel IDs "6," "7," and "8" of each station.
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