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US-originated ★ The "future" from Back to the Future is being realized one after another
The Back to the Future series, one of the biggest hits in movie history, is celebrating its 30th anniversary. As October 21, 2015—the future Marty McFly arrived in via DeLorean—draws near, excitement is building, with products featured as futuristic items in the films now becoming reality.
According to Ad Age, Pepsi USA is releasing a limited edition of 6,500 bottles of "Pepsi Perfect," the soda Marty drank in the second film. Priced at $20.15, it's quite expensive, though the contents themselves are reportedly not significantly different from regular Pepsi.
Toyota, whose truck appeared in Part 1, is also rumored to be involved in related activities. Lexus already made headlines in August by realizing the "hoverboard" – a skateboard that floats above the ground – using magnetic levitation technology, effectively bringing the movie to life.
Furthermore, Nike designer Tinker Hatfield revealed at the start of the year that development is underway on the "Nike shoes that automatically adjust shoelace length" worn by Marty.
Lou Arbetter, Senior Director of Marketing at PepsiCo, stated, "The Back to the Future series was a pop culture phenomenon. That hasn't changed even 30 years later. I'm incredibly excited to be part of this moment. It truly is 'The Future is Now,'" tying it to the Pepsi Perfect tagline.
Source: Ad Age
Marty McFly Is Due Here Soon -- So Is 'Pepsi Perfect'
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