The latest edition of the "Network Diagnostics" report by RECMA (Research Company Evaluating the Media Agency Industry), an independent research organization in the media industry, was released on October 31. Dentsu Inc. Aegis Network's KARA was selected as the top global media network.
The report evaluates 650 media agencies across 42 countries and regions based on 19 key indicators per country, including "success in new business," "business retention," "awards," "talent," and "digital resource strength." Rankings are adjusted for each country's market size and published three times annually.
Kara was recognized for its success in winning new business, maintaining existing business, and strengthening its management team. MediaCom, MEC, Omnicom Media Agencies, and Mindshare followed in second through fourth place, respectively.
Doug Ray, Global President of Carat, stated, "We are honored to be ranked number one. Being selected as the top agency in RECMA's report, the largest of its kind globally, demonstrates the high quality of the services and talent we provide to our clients."
