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US-based ★ Star Wars is everywhere!
With the December 18th release of the latest installment, "Star Wars: The Force Awakens," campaigns by various companies are intensifying, aiming to appeal not only to the passionate fan base but also to the younger generation discovering the appeal of Star Wars anew.
Star Wars on Your Face
"Are you Dark Side? Light Side?" CoverGirl, a cosmetics brand under P&G, offers color variations that allow you to express duality: the Dark Side inspired by Stormtroopers and the Light Side inspired by droids, through lipstick, mascara, and nail polish.
Star Wars in Your Coffee
Nestlé's COFFEE-MATE creamers offer flavors like Espresso Chocolate, which lets you "experience the power of the Dark Side across the galaxy," and Spiced Latte, for "starting a new day across the galaxy with a roar."
Star Wars on Your Feet
Shoe maker Irregular Choice offers 14 styles, including "Death Star" high heels and "R2-D2" pumps. Features include heels designed to resemble lightsabers that glow.
Star Wars on Your Wrist
Watchmaker DEVON has created a limited edition model in collaboration with the aerospace industry. Priced at $28,500, only 500 pieces are available. The advertisement features a model wearing a Darth Vader mask.
Star Wars in Your Dreams
Interior brand Pottery Barn sells the "Millennium Falcon Bed," modeled after Han Solo's spaceship cockpit, for $4,000.
Star Wars for Breakfast
ThinkGeek and Amazon offer waffle makers that imprint the Death Star pattern. Interior brand Bed Bath & Beyond's Darth Vader helmet-shaped toaster imprints the Star Wars logo.
Source: Ad Age
Star Wars, Star Wars Everywhere: The Many Places the Force Lives
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