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Electricity Service "SoftBank Denki" Available starting April
On January 12, SoftBank held a press conference at its headquarters in Shiodome, Tokyo, to announce its new service "SoftBank Denki" ahead of the full liberalization of the retail electricity market starting in April 2016. The company also announced its "Ouchi-Wari" discount (starting January 28), which offers savings when bundling various household services like mobile phones, internet, and electricity with the company.
At the outset, President Ken Miyauchi stated, "Just as the spread of smartphones brought happiness through the information revolution, we will provide plans that help household finances with electricity," and presented the service details. The new service, offered through a business partnership with Tokyo Electric Power Company (TEPCO), will launch on April 1st as part of the "Ouchi-Wari" discount program in the service areas of TEPCO, Chubu Electric Power, and Kansai Electric Power. It is scheduled to expand nationwide sequentially. The company has also established its unique "Value Plan" pricing structure, which includes benefits such as T-Points awarded based on usage. Usage fees can be combined with the company's communication service payments.
Moving forward, SoftBank Group's SB Energy and SB Power are also considering a "FIT Electricity Plan" utilizing renewable energy sources like solar and wind power.
Taking the stage were the 2015 M-1 Grand Prix champion comedy duo Trendy Angel, freelance announcer Kyoko Uchida, and Dante Carver, who plays the older brother in the Shiroto Family commercials.
Trendy Angel flopped with their skit but drew laughs by wearing oversized costumes and declaring, "Putting our bodies on the line? That's a piece of cake!"—a pun on the electricity plan's "affordability." Uchida expressed interest in "Ouchi Rescue," the "water, lock, and glass trouble resolution" service included in the Home Discount. Carver lightened the mood with interjections like "That's unexpected!" and "Impressive!"
From left: SoftBank Energy Business Promotion Division General Manager Ippon Baba, President Miyauchi, Tokyo Electric Power Company Customer Service Company Alliance Promotion Office Manager Hideo Sanada
Applications for "SoftBank Denki" will be accepted starting January 28 at the company's mobile phone retailers within the service area and on a dedicated website.
Special Website: http://www.softbank.jp/energy/special/denki/
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