A new MV is complete! Featuring lyrics based on Prius test-drivers' impressions!

Toyota Motor Corporation launched the "PRIUS IMPOSSIBLE GIRLS" project on its website starting January 18th. This project features content personifying the parts of the new Prius model released in December 2015.

As part of this, they released a Vocaloid version MV for the project's theme song "Voice of the Times," featuring lyrics based on the impressions of 50 people who test-drove the Prius. Now, they've released a new MV where voice actress Kana Hanazawa, who voices the "No. 1 Personified Part," the 2ZR-FXE engine, sings the song.

The new Prius boasts world-class fuel efficiency, and this project began with the desire to introduce the individual components that support it by personifying them. Based on each part's function and characteristics, renowned creators illustrated them, and popular voice actors provided their voices. Forty Prigars were born.

On February 8th, a sampling event for the project was held in front of the Metro Promenade at Shinjuku Station on the Marunouchi Subway Line. A reprint of a large newspaper ad featuring all the Prius characters was distributed. Additionally, a large OOH display featuring over 2,000 Prius character cards was installed. The cards were available for passersby to take home on a first-come, first-served basis, and people passing by reached out with interest. Card distribution ended once the planned quantity was reached, but the OOH display remained until the 14th.

Project Site: http://toyota.jp/prius/cp/parts/#close