US★Mysterious "Oreo"-Shaped Door Appears in Manhattan

In early February, a giant "Oreo"-shaped door suddenly appeared on West 18th Street in Manhattan, New York. Its mysterious form resembled a gateway to another world. Opening the door revealed a magical Oreo world, featuring a setup where visitors could sample the new cupcake-style flavor "Filled Cupcake Oreo" ahead of its launch.

Pulling the lever inside the door delivered the new Oreo product from this magical world.

The suddenly appearing magic door became a sensation, drawing a long line of people.

The mastermind behind it, major food company Mondelez, calls this door the "Oreo Wonder Vault," stirring anticipation: "We're waiting for 50 more prototype flavors and over 100 ideas to emerge from this magical door before hitting the market." The campaign was a collaboration between Weber Shandwick, 360i and Carat (both part of Dentsu Inc. Aegis Network), Iontank, and The Martin Agency.

Introducing the Oreo Wonder Vault (Click the image to watch the video on the official website)