On February 24, Dentsu Inc.'s overseas headquarters, Dentsu Aegis Network, announced the establishment of a new global brand specializing in the expanding B2B marketing sector: "Interprise," based in London, UK. With sales offices in six global cities (London, New York, San Francisco, Singapore, Hong Kong, and Sydney), including London, the company will expand its business globally.
The establishment of this new brand reflects not only growing client demand but also a shift in business trends: approximately half of the world's top 100 global companies now have dedicated B2B departments and are actively intensifying their marketing activities. Furthermore, the global B2B market is steadily expanding, with estimates suggesting it will reach $200 billion by 2015.
Given this situation, the group decided to launch a new global brand dedicated to the B2B domain to further strengthen its service structure in this area and enhance synergies across the group.
Moving forward, the company will integrate "Carat Enterprise," which currently provides B2B services under its existing brand, into Interprise. It also aims to create new business opportunities through collaboration with other group companies.
Leveraging Interprise's expertise, the company will provide B2B enterprises with new solutions that go beyond individual specialized services such as creative, media, search, data, programmatic, events, content, and OOH.
[Interprise Overview]
Brand Name: Interprise
Headquarters: London, UK
※Also in New York, San Francisco, Singapore, Hong Kong, and Sydney
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Established: February 23, 2016
Representative: Stuart Giddings (Global President)
Business Activities: Advertising business across the entire B2B sector
Dentsu Inc. News Releasehttp://www.dentsu.co.jp/news/release/2016/0224-008679.html
