Dentsu Inc. Collaborates with Blogwatcher Inc. in O2O Solution Domain ― Enhances "Dentsu.io" to Drive Smartphone Users to Physical Stores via Location- and Preference-Based Information Delivery

On March 9, Dentsu Inc. announced a new service developed in collaboration with Blogwatcher Inc. This service integrates Blogwatcher Inc.'s O2O (Online-to-Offline) solution "Profile Passport" with "Dentsu.io".

Dentsu Inc. provides "Dentsu.io"*, a cloud-based data analytics platform that supports corporate decision-making (Dentsu I.O.). The newly enhanced "Profile Passport," developed through this collaboration, is a notification-based information delivery solution for smartphones. It integrates with geofencing (which sets virtual areas) and the low-power, low-cost location system "iBeacon" to deliver ads and messages guiding consumers to stores at optimal times based on their smartphone location.
"Profile Passport" also accumulates access log data, such as smartphone location. This enhancement enables the cross-referencing of access logs with Dentsu Inc.'s proprietary marketing data on "Dentsu.io." This visualizes three key elements: "consumers' offline behavior," "attributes," and "insights."
Specifically, by linking and analyzing user actions—such as movements inside and outside stores and whether they actually purchased products—with attributes and insights like demographics and values, it enables data-driven marketing grounded in unprecedented deep customer understanding.
Furthermore, by leveraging and clustering this accumulated user data, it becomes possible to perform highly accurate segmentation and targeting tailored to each cluster. This leads to the delivery of ads and messages based on these insights and enables advanced O2O solutions.
Moving forward, Dentsu Inc. and Blogwatcher Inc. will provide the enhanced "Dentsu.io" to companies in industries such as distribution/retail, food service, beverages, food, automotive, real estate, and entertainment. Through solutions that seamlessly connect online and offline, we will contribute to solving our clients' marketing challenges, such as increasing store visits, improving purchase rates, and enhancing lead acquisition rates.
* Dentsu.io:
Since November 2014, Dentsu Inc. has provided the "Dentsu.io" data analytics platform to client companies. Developed through collaboration with Treasure Data Inc. (U.S.) and Classmethod, it enables high-speed PDCA cycles for marketing communications using cloud technology. In October 2015, it also began collaborating with Intimate Merger and Data Artist, expanding its functionality into a data platform capable of incorporating diverse data types such as media/advertising data, panel data, and visitor attribute data from client websites. This established a one-stop system capable of: ① discovering potential customer clusters and understanding market volume, ② efficiently delivering ads to potential customer segments, and ③ enhancing experiential value through personalized content delivery.
■Conceptual Diagram of "Dentsu.io" and "Profile Passport" Integration

＜About Blogwatcher Inc.＞
Company Name: Blogwatcher Inc.
　　　　　　 http://www.blogwatcher.co.jp/corporate/
Location: PMO Nihonbashi Kayabacho 4F, 3-11-10 Nihonbashi Kayabacho, Chuo-ku, Tokyo 103-0025
Representative: Yohei Toda (President and CEO)
Date Established: April 2, 2007
Business Description: O2O Solution Support Services
　　　　　　Smartphone Advertising Distribution Business Behavioral Analysis Based on Search History and

　　　　　　Solution provision through website construction

Dentsu Inc. News Releasehttp://www.dentsu.co.jp/news/release/2016/0309-008707.html