flumpool Releases MV Where Volume Control Changes the Tension

The four-member rock band "flumpool" will release their new album "EGG" on March 16, their first in about three and a half years. To commemorate this, the official website ( http://www.flumpool.jp/ ) has launched special content for the album track "Kaihouku" at "kaihouku.jp".

This content is an interactive music video (MV) where the visual effects change according to the volume level. It was created based on the MV for the song "Kaihouku". When viewers adjust the volume gauge on the screen, the intensity of the members' performance and other visual effects change accordingly. The main setting is a recording studio, where the members are recording the song. The recording producer and attending clients also appear. At volume zero, everyone slumps and remains motionless, but as the volume increases, their movements become more intense. At maximum volume, not only do the members perform energetically, but everyone else gets into the groove too. Additionally, the movements of actor Yoichi Nukumizu in inserted imagery, the size of a kissing couple's lips, the dynamics of a Go match, and the animation effects all change.

This MV is constructed to "switch between five videos with different tensions without any time lag, regardless of the environment." Using new technology to synchronize playback of five videos, the interactive movie plays smoothly on smartphones (Wi-Fi recommended).

Creative direction is handled by Yusuke Sato of Dentsu Inc., known for his work on the teaser video for the album "EGG," the "Liberation Zone" MV, his Cannes Lions and ACC awards, and most recently, the Nissin Cup Noodles commercial.