On March 11, Dentsu Inc.'s overseas headquarters, Dentsu Aegis Network, announced it had reached an agreement with shareholders to acquire 100% of the shares of Cardinal Path Holding Company, a North American data analytics consulting firm.
The acquisition of Cardinal Path stems from the growing importance in today's advertising and communications business of more precise and effective planning and initiatives based on big data analysis.
Founded in 2011, Cardinal Path excels in analyzing such big data and providing consulting and solutions based on it. Specifically, it delivers high-quality services through four processes: ① organizing data dispersed within client companies, ② extracting business challenges discernible from the data, ③ conducting integrated analysis by cross-referencing diverse external audience data, and ④ implementing and validating consulting and various solution measures. In 2015, it received the "Most Influential Agency/Vendor of the Year" award from the U.S.-based Digital Analytics Association, earning high praise from numerous global companies. It currently operates subsidiaries in Canada (Headquarters: Vancouver, Branch: Toronto) and the U.S. (Headquarters: Phoenix, Branch: Chicago), employing 77 staff members.
[Cardinal Path Holding Company Overview]
Company Name: Cardinal Path Holding Company
Headquarters: Vancouver, Canada
*Operational bases also located in Toronto, Chicago, and Phoenix
Established: June 2011
Shareholder Structure: After acquisition, Dentsu Inc. Aegis Network 100%
Revenue: US$11.5 million (approx. ¥1.3 billion) (Fiscal Year Ended December 2015)
Representative: John Hossack (CEO/President)
Number of Employees: 77
Business Description: Digital data analysis and consulting services
Dentsu Inc. News Releasehttp://www.dentsu.co.jp/news/release/2016/0311-008708.html
