On March 15, the Japan Newspaper Publishers & Editors Association announced the results of its "2015 National Media Exposure and Evaluation Survey." This survey asked a wide range of age groups, from young people to seniors, about their exposure to and evaluation of newspapers, television, radio, magazines, and the internet.
Details here (Japan Newspaper Publishers & Editors Association Advertising Committee "2015 National Media Exposure and Evaluation Survey" Summary).
77.7% of respondents read newspapers, with 55.6% reading them five or more days a week. Regarding impressions and evaluations, "Influential in society" (44.3%) and "Intellectual" (42.2%) ranked highly.
69.5% of respondents view newspaper advertisements, with many evaluating them as "providing reliable information" (38.9%) and "containing a lot of local or regional information" (34.9%).
This survey has been conducted biennially since 2001, marking its eighth iteration. It was conducted in November-December 2015, targeting 7,000 men and women aged 15-79 nationwide, with responses obtained from 3,845 individuals.
