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Published Date: 2016/04/01

'Japan's Visionaries: The People Who Built the Foundation of Advertising, Media, and Content Business' Published

Yoshiro Okada, a former Dentsu Inc. employee who also writes a column for this Dentsu Inc. News, has published the book "Japan's Planners: The People Who Built the Foundation of Advertising, Media, and Content Business" (published by Sendenkaigi). It is available nationwide at bookstores starting March 30.

日本の企画者たち~広告、メディア、コンテンツビジネスの礎を築いた人々~
Trim size: B6, Softcover, 496 pages, ¥2,000 + tax, ISBN 978-4-88335-356-9

This biographical collection profiles 93 individuals—creators, planners, entrepreneurs—who laid the foundations of Japan. It features figures like Yukichi Fukuzawa, "Founder of Keio University and the Advertising Industry"; Osamu Tezuka, "Representative Manga Artist and Animation Creator of the Showa Era"; Hideo Yoshida, "Dentsu Inc.'s Fourth President and Advertising Demon"; "Edo-period genius" Hiragane Gen'nai, "slow-writing bestselling author" Kuniko Mukoda, and "beloved living room movie commentator and evangelist of cinema" Nagaharu Yodogawa. It compiles the challenges these illustrious figures faced in their eras and the actions they took to overcome them.

By engaging with the spirit and work of these pioneers and learning planning techniques through readable narratives, readers can gain insights for planning and problem-solving.

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