"Advertising That Makes the World Happier - GOOD Ideas for GOOD - Exhibition" Held

In the 21st century, advertising is shifting momentum, moving from ads selling products and services to ads solving social issues, with "for GOOD" as the keyword. Riding this wave, the Ad Museum Tokyo has launched its own exhibition project.

Works are displayed under themes such as "Human Rights," "Environment," "Discrimination & Inequality," "Traffic Safety & Regional Revitalization," "Healthcare & Wellness," "Education & Humanity," and "Tohoku." Visitors can survey a collection of powerful good ideas that strongly convey what advertising expertise can achieve for society.

Additionally, four talk events will be held during the exhibition period ( registration required ). The first event on June 3rd features presentations by social entrepreneurs tackling societal issues, sharing mechanisms and activities to improve society. Copywriters from Dentsu Inc. and Hakuhodo will then express these initiatives through catchphrases, introducing them in an improvised comedy format.

Apply and find details on the exhibition's special page.

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"Advertising for a Happier World - GOOD Ideas for GOOD - Exhibition" Overview
Organizer: Hideo Yoshida Memorial Foundation
Cooperation: D&AD, The One Club for Art and Copy, Dentsu Inc., Hakuhodo
Dates: Tuesday, May 17, 2016 - Saturday, July 30, 2016
Venue:Ad Museum Tokyo (Caretta Shiodome, 1-8-2 Higashi-Shinbashi, Minato-ku)
Opening Hours:
Weekdays: 11:00 AM - 6:30 PM (Last admission: 6:00 PM)
Saturdays & Holidays: 11:00 AM - 4:30 PM (Last admission: 4:00 PM)
Closed: Sundays and Mondays (If Monday is a holiday or substitute holiday, closed the following weekday. The Advertising Library is closed Sundays, Mondays, holidays, and substitute holidays)
Admission: Free