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Published Date: 2016/05/20

Chocola BB New TV Commercial Features Nagasaku and Araki

Eisai held a press conference for its new "Chocola BB" commercial at Meguro Gajoen in Tokyo on May 19.

At the outset, Takehiko Okamoto, General Manager of the Consumer hhc Business Unit, introduced the product: "Launched in 1952, this is a historic brand long cherished by consumers." He revealed the origin, stating, "The name comes from a trademark prepared when the founder was considering launching a cola beverage using chocolate." He also noted that the "Chocola BB" brand now offers 14 different products and said, "With the desire to continue supporting all women in their beauty and vitality, we produced a new commercial featuring our new image characters."

Ayako Kohama from the same division introduced the new TV commercial featuring actresses Hiromi Nagasaku and Yuko Araki, set to air starting the 20th. She also mentioned the establishment of August 8th as "Chocola BB Day" in 2015 and revealed that the first gift campaign will begin on May 19th leading up to that date.

At the venue, commercials were screened: the "Chocola, Here We Go" edition featuring Nagasaku and Araki co-starring as senior and junior colleagues in an everyday office setting; and individual editions where each actress appeared alone: "Chocola, Please Work! Skin Trouble," "Chocola, Please Work! Mouth Ulcers," and "Chocola, Please Work! Acne." The two image characters then took the stage. Nagisa shared her thoughts on the commercial shoot, saying, "Winter filming was cold, and it was tough portraying an energetic woman." Aiki commented, "Filming through a mirror and acting while talking to Chocola-kun, who wasn't physically present, was challenging."

Appearing on stage as guests to solve working women's problems were the three members of the comedy trio Panther (Satoshi Mukai, Ryotaro Suga, and Takahiro Ogata). They listened to Nagasaku and Araki's concerns, proposed solutions, and the two women then judged the answers.

In response to Nagasaku's question, "What should I do when I wake up looking pale and with breakouts?", Ogata offered the bizarre answer: "You just have to power through with mental strength. Sweat it out with determination to hydrate your skin. For women, kiss to release hormones." This flopped, earning an X.

For Araki's question, "How can I improve my junior skills in my relationship with my senior?", Mukai gave a sensible answer using his own interactions with his senior comedian, Naoki Matayoshi of PEACE, as an example: "Laugh even at unfunny jokes. A smile is important." He received a check mark.

When Mukai remarked, "This really shows how unnecessary Ogata is in situations like this," Ogata himself nearly flopped again with "After retiring, I'll open a ramen shop back home." However, he redeemed himself at the end by adding, "I'll keep loving Chocola as my partner in life," partly because he's a regular user.

Nagasao-san shared, "When you're in a bind, reach for Chocola BB. With its wide lineup, find the product that suits you for an energetic life." Araki-san added, "Please also pay attention to Chocola-kun, who supports women. Check out the videos on the website too."

Brand Site:
http://www.chocola.com/

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