On May 31, Dentsu Inc. announced a collaboration with Kaizen Platform, a provider of website improvement solutions. Dentsu Inc. will adopt Kaizen Platform's newly launched banner creative improvement solution, "KAIZEN Ad," within its Dentsu PMP (Private Marketplace). This will simplify and accelerate the optimization of banner creatives for performance-based advertising, a process previously cumbersome.
Dentsu Inc. has previously advanced the development of an advertising environment where "ads effectively reach users" by providing premium advertising slots through Dentsu PMP. This collaboration with Kaizen Platform addresses the next challenge: optimizing banner creatives.
For details, see the Dentsu Inc. news release: " Dentsu Inc. Adopts KAIZEN Ad, Kaizen Platform's Banner Creative Improvement Solution, for Dentsu PMP. "
