Fabreeze MEN Businessman Passionate Deodorizing Event ~ Secrets to Becoming a Shuzo Matsuoka-Level 'Ideal Businessman' ~

On May 30, Procter & Gamble Japan held the "Febreze MEN Businessman Passionate Deodorizing Event ~ Secrets to Becoming a Shuzo Matsuoka-Level 'Ideal Businessman'~" at the Marunouchi Building in Chiyoda Ward, Tokyo. The new product in the "Fabreze MEN" series, "Fabreze MEN No Residue Type," is a fabric deodorizing and antibacterial spray that eliminates male-specific odors like sweat-soaked suits and tobacco smoke. As the rainy season approaches and temperatures and humidity rise, it's an essential item for businessmen. During the lunch hour, the venue set up in a corner of the office building was bustling with many businessmen interested in odor care.

Appearing to the chant "Japanese businessmen, if you're serious, start with 'Fabreze MEN'!", Fabreze's image character, Shuzo Matsuoka, opened by mentioning Kei Nishikori's defeat at the French Open the previous day. "Today, my spirit was nearly broken, so I used Fabreze to deodorize my weak heart. Nishikori's tennis is 'Fab Tennis'. He's consistently won by thoroughly deodorizing his opponents' weaknesses, but this time..." he said, conveying his frustration while highlighting Fabreze's deodorizing effectiveness.

During the "Ideal Businessperson Odor Check," Matsuoka pointed out that many businesspeople in the audience lacked proper odor care. He then selected two businessmen from the crowd and conducted a surprise odor check with odor judge Mao Togashi.

He meticulously sprayed Fabreze MEN on a jacket with noticeable odor, advising, "It's crucial to spray thoroughly, right into the fabric until it feels damp. Half-hearted spraying won't cut it. After spraying generously, once it dries, you'll be reborn!" He shared his own routine: "Hold it about 20 centimeters away and spray about 15 times. If you spray 15 times when you get home and 15 times before you leave, it really clears your mind. You won't have to worry about odors." He shared that he himself consciously uses Febreze MEN for odor care.

He then called out to the audience: "For those concerned about their own odor, those whose spirit is weak and want to change, those who want to deodorize their weak spirit!" He invited about 10 businessmen onto the stage. For each person who confessed their weakness, he offered "Shuzo-style" advice while spraying them with FABREZZ MEN, deodorizing both their odor and their weak spirit.

Finally, when asked about the secret to becoming an ideal businessman, Matsuoka revealed a scroll he had written himself and declared powerfully, "Leave no trace—neither in your work nor in your suit's scent!"