Dentsu Inc. wins Grand Prix at the New York Festivals 2016 for the "Torch Award"

The New York Festivals 2016 Torch Awards ceremony was held on May 19 in New York City, USA ^{, where Dentsu} Inc ^{.'s creative team*} won the Grand Prix. This marks the second consecutive year they have received the Grand Prix, following their win in 2015.

The Torch Awards, established in 2014 to discover and nurture talent among young creators aged 18 to 27, this year challenged participants to digitally express "Progress in Inclusive Design."

Inclusive design is a methodology that actively involves individuals with special needs—such as the elderly, people with disabilities, and foreigners—from the initial stages of design and development, incorporating insights gained through dialogue and observation into the design.

*The team included members who were students at the time of entry. That student joined the Korean advertising agency "Cheil Worldwide" in April 2016.

【About the New York Festivals】
Established in 1957, the New York Festivals is one of the world's leading international advertising awards, with participation from over 80 countries. It features 19 categories (Activation & Engagement, Avant-Garde / Innovative, Branded Content / Branded Entertainment, Creative Marketing Effectiveness, Design, Digital (Cyber) Communications, Direct Mail & Collateral Materials, Film, Film Craft, Integrated, Best Use of Media, Mobile Marketing, Outdoor / Out of Home Marketing, Package & Product Design, Print, Public & Media Relations Campaigns, Public Service Announcements / Communications, Radio, Student Work), with the Torch Awards category added in 2014.

Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2016/0606-008941.html