Dentsu Ventures Invests in U.S.-Based Victorious, Developer of Digital-Era Platforms
On June 7, Dentsu Ventures 1 Global Fund (Dentsu Ventures), a corporate venture capital fund managed by Dentsu Inc., announced an investment in Victorious Inc., a U.S. company developing a platform connecting digital-age creators such as YouTubers and Instagrammers with their superfans (passionate fans).
Dentsu Inc. Ventures was established in April last year to realize open innovation within the Dentsu Group through investing in ambitious startups creating unseen futures and collaborating with portfolio companies. It supports businesses and entrepreneurs not only through funding but also by providing solutions and resources unique to the Dentsu Group to address challenges. Victorious Inc. became its seventh investment.
Victorious' platform enables all creators, from YouTubers to brand creators, to engage more deeply and directly with their superfan communities, significantly boosting fan engagement. For superfans, it offers the benefit of connecting with other superfans by creating content related to their favorite creators. Since launching its platform in 2015, Victorious has supported the formation of fan communities for renowned global creators through the development of over 100 apps, with plans to expand globally.
Dentsu Inc. Ventures anticipates that creators and fan communities will increasingly connect directly, fostering the creation of new content and business opportunities.
The Dentsu Group will use this investment as an opportunity to support the global expansion of Victorious' innovative platform and the development of new businesses by Victorious.
Images of Victorious' platform and an overview of Victorious and Dentsu Inc. Ventures are as follows.
＜Overview of Victorious Inc.＞
Company Name: Victorious Inc.
Headquarters: Santa Monica, California, USA
Representative: Sam Rogoway (CEO and Founder)
Business Description: Super Fan Platform Development
URL:http://victorious.com/
＜Overview of Dentsu Inc. Ventures＞
Name: Dentsu Ventures Global Fund I
Total Fund Size: ¥5 billion
Fund Formation Date: April 2015
Operation Period: Planned for 7 years until March 2022
Investment Regions: Primarily overseas, including Europe, the US, and Asia, with a global investment focus
Investment Stage: Primarily seed/early stage, while also including mid/late stage for a broad, balanced investment approach
Investment Sectors:
(1) Sectors capable of transforming the broader marketing/communications business
(2) Innovative, high-potential new domains, even if not fitting the above
URL:http://dentsu-v.com/
Dentsu Inc. News Release: http://www.dentsu.co.jp/news/release/2016/0607-008942.html
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