
Participants from DAN. CEO Jerry Bullmann also participated (front row, far right).
The Media Trust Triathlon was held on July 8 in Eaton Dony, near London. The event, now in its second year, aims to raise funds for Media Trust, a charity that connects young people with the media industry to enhance their communication skills. Dentsu Inc. Aegis Network (DAN), Google, and Sky Media supported the event, and approximately 550 employees from 25 media companies competed across rivalries. Ninety participants were from DAN. Over £20,000 was raised and donated to Media Trust.
The Media Trust Triathlon is set to continue as a regular event symbolizing the UK media and communications industry in the years ahead.