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Mitsubishi Electric New TV Commercial Featuring Ryōhei Suzuki as the Image Character
Mitsubishi Electric has appointed actor Ryohei Suzuki as its Tokyo 2020 image character and will air a new TV commercial titled "Tokyo 2020 'Appearance'" starting July 29.
The company signed its Tokyo 2020 sponsorship agreement in February 2016, becoming an Official Partner (Elevators, Escalators, and Moving Walks).
Related article: Mitsubishi Electric Selected as Tokyo 2020 Official Partner[February 29, 2016]
Ahead of the broadcast, a new commercial launch event was held on the 23rd at the company's event square "METoA Ginza" in Tokyo's Ginza district.
At the outset, Kunihiko Seki, General Manager of the Advertising Department, explained the company's commitment to sports. He stated that through corporate sports activities in basketball, tennis, badminton, American football, and other sports, the company aims to contribute to local communities while also working to broaden the circle of sports culture.
He also highlighted that since 2014, the company has hired top athletes through the Japan Olympic Committee's employment support program, Asunavi. Furthermore, since 2015, as an Official Partner of the Japan Disabled Sports Association and an Official Sponsor of the Japan Wheelchair Basketball Federation, the company has contributed to the promotion and awareness of disabled sports.
Regarding the appointment of Suzuki as the image character, he stated, "We are very pleased to have Ms. Suzuki, who embodies approachability, kindness, and strength, join us in supporting the 2020 Games."
The "Appearance" episode tells a story where Suzuki gently watches over various people moving in an elevator while supporting those aiming to become a "better version of themselves." Suzuki's sincere narration resonates with the company's vision, creating a memorable commercial.
Suzuki, tall and dressed in a suit, appeared on stage to discuss the Olympics and Paralympics.
Regarding becoming the company's new face, she stated it was an honor to participate in such a socially meaningful project. She shared that the message, directed not only at athletes but at everyone including herself, made her feel a renewed sense of purpose. During filming, she explained she infused her expressions and narration with a positive spirit to convey the keyword "Toward a better version of yourself."
He mentioned the Athens Games, where Japanese athletes excelled, and the London Games, featuring James Bond in the opening ceremony, as particularly memorable. He expressed that the appeal of the Olympics and Paralympics lies in their once-every-four-years nature, adding that thinking about the athletes' accumulated efforts and sacrifices brings tears to his eyes. He also touched on his own basketball experience, saying that even if you don't achieve results in sports, the effort put in will be useful somewhere.
For the Tokyo Games, he highlighted wheelchair basketball as a sport to watch, recalling how surprised he was by the intensity of the first game he saw. He expressed excitement about experiencing sports he wasn't previously familiar with.
Finally, looking ahead to 2020, he conveyed his message: "I hope it becomes an opportunity for everyone, not just the athletes, to challenge their own goals and fulfill their dreams. I take pride in the fact that this commercial conveys that message."
The official website ( http://www.mitsubishielectric.co.jp/tokyo2020/ ) features the commercial and its English version.
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