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PINS Talks × JAPAN DRIVE ～Cross-border Fintech Now Becoming Creative Business Infrastructure
PINS, a Nordic-born point exchange and payment system usable across multiple countries, is now actively exploring expansion into Asia. A session titled "PINS Talks × JAPAN DRIVE: Cross-Border Fintech as Creative Business Infrastructure Today" (Hosted by PINS and the Latvian Investment and Development Agency; Supported by Dentsu Inc. Team Cool Japan, Forbes JAPAN, Tokyo Metropolitan Television, and ASIA BUSINESS SUPPORT) was held on August 2 at Dentsu Inc. Hall in Shiodome, Tokyo, to broadly demonstrate PINS' potential.
PINS is gaining attention as a cryptocurrency connecting different countries, industries, and cultures. The session examined how PINS, with its distinct characteristics from other point services, is being utilized in Nordic countries, while also exploring its potential future applications in Japan. A panel discussion featuring top executives from various overseas companies partnering with PINS was held.
Next, a panel discussion on the theme of "Fintech Revolutionizing Social Infrastructure" was held, moderated by Makoto Takano (Editor-in-Chief, Forbes JAPAN), with panelists Tomofumi Morita (Head of Strategic Projects, Industry Research Department, Mizuho Bank), Chie Ito (Group Manager, Planning Group, Financial Solutions Business Development Department, Dentsu Inc. International Information Services), Junaute Autain (OTOYOL Smart Highway Project Leader), Nick Lamin (Getgo General Manager), and Shingo Okamura (President, Yokohama Stadium). Mr. Coeur also participated as a discussion partner. After reporting on their respective positions and the current state of virtual currency initiatives, they discussed the power and potential of PINS as infrastructure.
During the discussion, Mr. Autain introduced the case of the Turkish expressway, which is pioneering the introduction of PINS. He attracted attention by announcing that various services using PINS will start at the end of this year on the 440-kilometer smart highway connecting Istanbul and Izmir.
Furthermore, in the subsequent panel discussion, with Mr. Takano continuing as moderator, Ms. Baiba Zuzena (CEO, MTG Latvia), Mr. Osman Ataman (CEO, FulI Charger), Mr. Nobuyoshi Shirota (Director, International Department, Tokyo Metropolitan Television), Selina Judisari (MAHKA PICTURES CEO), Shigeki Tanaka (Asia Business Support/Jakarta Shimbun/PINS ASIA Partners) as panelists, and Mr. Cool as discussion partner. Based on the previous panel discussion, they discussed the synergistic effects of different industries and PINS under the theme of "Marketing that Revitalizes User Communities: Unraveling the Case of PINS."
Mr. Shirota reported that, coinciding with Tokyo Metropolitan Television's 20th anniversary, they are advancing business development in China. One initiative involves embedding QR codes within audio content; a system where viewers wave their smartphones in front of the TV to capture the QR code is nearing practical implementation. He also stated they are currently exploring how PINS can be integrated within this system. Tokyo Metropolitan Television has announced its participation in PINS Inc.'s Asian expansion as a new international business venture.
Following the panel discussion, a Networking Tea Party was held at a different venue, where participants actively exchanged opinions.
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