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I want to keep shining as myself forever! Shiseido holds events exclusively for women aged 50 and over in 7 cities nationwide.
Shiseido held the experiential event "Future Flower Blooming Party" with Priol for women aged 50 and over at the Tokyo International Forum in Chiyoda Ward from September 14th to 16th. Starting with the Tokyo venue, it will subsequently be held in Sapporo, Sendai, Osaka, Nagoya, Hiroshima, and Fukuoka.
From left: Stylist Tsuyumi Shirai, Hiroki Ohara (5th Head of the Ohara School), Actress Mieko Harada, Director Amon Miyamoto, Actress Nobuko Miyamoto, Photographer Roland Kirishima, Shiseido Hair & Makeup Artist Hironori Irie
This event is part of the company's ongoing support initiatives for women's "beauty and health" across various life stages. Its purpose is to stimulate curiosity about beauty through the event, helping women further enhance their inner and outer radiance, while also supporting active women.
The opening press preview on the first day featured special guests: director Amon Miyamoto, Hiroki Ohara, fifth-generation head of the Ohara School (one of the three major ikebana schools), actress Nobuko Miyamoto, actress Mieko Harada, and photographer Roland Kirishima.
Amon Miyamoto stated, "Growing older is becoming beautiful. The more years you accumulate, the more radiant you become, and I believe such people are truly captivating. When I was young, I feared aging, but now that I'm past 50, I encounter more people and discover endless new interests."
Regarding daily practices to radiate greater beauty, Nobuko Miyamoto shared, "Living your own life fully is paramount. Then, doing what you love. As you age, you can't manage so many things, so I focus on doing one thing deeply and thoroughly." Mieko Harada commented, "My current favorite is horseback riding. I started in my late 40s, and after 10 years, it's finally become interesting. The fact that horses don't always listen is actually part of the fun."
Following this, Ms. Ohara unveiled an ikebana objet titled "Blooming in the Heart." A fashion show styled by Enmi Shirai, a stylist active in women's magazines, was also held. Furthermore, Shiseido hair and makeup artist Hirokazu Irie presented a fashion and makeup show addressing the "Seven Challenges of Maturity": uneven texture, shadows, color, dryness, sagging, poor visibility, and reluctance.
Details for the "Future Blooming Party" with Priol can be found here.
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