Following the Rio Games closing ceremony, the first city dressing initiative was implemented.

#Media/Contents#Tokyo Olympic and Paralympic Games

Mitsui Fudosan, a Tokyo 2020 Games Gold Partner, and the Tokyo Organising Committee of the Olympic and Paralympic Games are implementing "Nihonbashi City Dressing for TOKYO 2020" from September 20 to October 10 in Tokyo's Nihonbashi area. This large-scale decoration project features the Tokyo Games emblem and portraits of Olympians and Paralympians. (Cooperation: ASICS, Ajinomoto, JX Energy, All Nippon Airways, Tokyo Gas, Japan Airlines, Sumitomo Mitsui Financial Group, Meiji, LIXIL).

City Dressing involves decorating entire neighborhoods with large-scale graphics and other displays.

The company has previously implemented City Dressing in various locations to boost enthusiasm for the Olympics and Paralympics and contribute to the success of the Tokyo Games. This particular initiative began immediately after the Rio Games concluded, while excitement was still high.

A 9-meter wide by 2.5-meter tall three-sided LED panel has been installed on Nakadori Street between commercial facilities COREDO Muromachi 1 and 2, hosting the interactive event "Go for 2020 Street."

Under the message "The excitement and thrill of Rio are finally coming to Tokyo," it displays footage of the Japanese delegation at the Rio Games and video content themed around "The Olympics and Paralympics are coming to Tokyo."

At the opening ceremony held on the 10th, President Masanobu Komoda stated, "We wanted to send a message of support for the Olympics, Paralympics, and athletes from Nihonbashi, which has developed since the Edo period as the starting point of the Five Highways, to the entire nation. We are determined to continue holding events at our facilities nationwide to energize both the city and the Games." Mori, Chairman of the Organizing Committee, stated, "With the Rio Games concluded and the world's attention now on Tokyo, we are deeply grateful for the cooperation of nine partner companies in making this event possible. Alongside the Games' success, we want visitors from around the world to experience the wonderful city of Tokyo."

On stage, guests Saori Yoshida, silver medalist in women's wrestling at the Rio Olympics, and Paralympian Mami Tani joined President Komoda and Chairman Mori for the LED panel lighting ceremony.

Both athletes expressed surprise and delight at the Japanese team's performance at the Rio Games. Regarding the City Dressing, they commented, "It's even more impressive than last time," and "For athletes, this kind of support is a huge boost."

Additionally, the Organizing Committee has opened a limited-time "Tokyo 2020 Official Licensed Merchandise Sales Corner" in the Atrium Plaza on the first floor of Nihonbashi Mitsui Tower during the event period.

Following the Rio Games closing ceremony, the first city dressing initiative was implemented.

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