Note: This website was automatically translated, so some terms or nuances may not be completely accurate.
The "Communication Tips" program, which supports improving communication skills for NPOs, was awarded the Good Design Best 100.
The text of the Dentsu Inc. news release distributed on September 29 is as follows.
September 29, 2016
"The Art of Communication," a program supporting NPO communication skills, wins Good Design Best 100 Award
The "Communication Tips" program, implemented by Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President: Nao Ishii) to support NPO communication skills enhancement, has been awarded the "Good Design Best 100" *1 (Category: Regional/Community Development / Social Contribution Activities).
As a social contribution initiative to enhance NPO public relations, problem-solving, and organizational capabilities from a communications perspective, Dentsu Inc. has collaborated with the Certified Specified Nonprofit Corporation Japan NPO Center*2 on the "Tips for Effective Communication" activities since February 2005.
In 2004, Dentsu Inc. and the Japan NPO Center established the "NPO Public Relations Enhancement Committee" *3. By pooling their respective expertise, they developed the program. Since then, Dentsu Inc. employees and NPO members have served as instructors, conducting seminars nationwide. In November 2015, the third revised edition of the program textbook was published. As the project entered its twelfth year, it had reached 120 sessions with approximately 4,800 participants (as of March 2016).
Having received recognition for our collaborative activities with NPOs, we will continue to support these vital entities in civil society by strengthening their communication skills through "communication techniques."
*1 "Good Design Best 100"
The Good Design Best 100 are 100 entries from the 2016 Good Design Award winners that received particularly high praise from the judging committee. https://www.g-mark.org/
※2 "Japan NPO Center"
Established in 1996, the Japan NPO Center aims to strengthen the social foundation of NPOs as a fundamental organization for the private non-profit sector, wishing for the overall development of NPOs. It also seeks to establish new partnerships with corporations and government as co-responsible entities for building civil society. The center conducts activities related to the Act on Promotion of Specified Nonprofit Activities, operates a database of all NPO corporations, provides training on NPOs nationwide, and carries out collaborative projects with corporations. http://www.jnpoc.ne.jp
※3 About the "NPO Public Relations Enhancement Committee"
This committee was launched with the hope that improving the public relations capabilities of NPOs will help the activities of various NPOs across Japan spread further and gain greater momentum. It is composed of members from Dentsu Inc., an advertising agency specializing in the field of communication, and members from NPOs tackling social issues.
■Seminar Scene
■Main Text
■Text Table of Contents
*Seminars utilize the main text and supplementary materials, and are arranged based on local needs.
End
Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2016/0929-009055.html
Was this article helpful?
Share this article
