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Viewers' clicks change the video! "Red Bull Live on the Road 2016" Interactive Video
DENTSU DIRECT INC. collaborated with 3 Minutes and Parec Trikal to plan and produce an interactive music video (MV) announcing the final stage of Red Bull Japan's rock band support project, "Red Bull Live on the Road 2016." The MV was released on September 23rd.
"Red Bull Live on the Road 2016" is a band contest combining an online audition where bands win fan popularity via social media with a live audition. The winning band is guaranteed recording rights at RED BULL STUDIOS worldwide and a release in the following season.
In 2016, over 300 bands nationwide competed. Hardcore band "Azami" and surf rock band "Sunrise In My Attache Case" advanced, performing at SUMMER SONIC 2016. The winner will be decided at the final stage on October 16 at Club Citta in Kawasaki.
The released interactive music video changes based on which of the two band names displayed within the video the viewer clicks. It was produced using the technology of " EICHI," DENTSU DIRECT INC. and Dentsu Inc.'s proprietary interactive video platform.
Additionally, on October 6th, the company will host a seminar with Dream Incubator Inc. and Gunosy, introducing these case studies and other advanced methods and examples that create new experiential value through smartphones. Seminar details are available here.
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