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The Advertising Council Marketing Selection Series: "The Fundamentals of Advertising and Promotion Transformed by Digital" is now on sale.
The first volume in the Advertising Council Marketing Selection series, "The Fundamentals of Advertising in the Digital Age" (published by Advertising Council), was released on September 15.
This book discusses both the fundamentals and cutting-edge aspects of modern advertising, covering what remains unchanged in the digital age and what has undergone significant transformation.
Contributors active in the field comprehensively cover a wide perspective, from the planning and role of advertising, advertising campaigns, creative work, media planning, marketing driven by digital technology evolution, to setting advertising KPIs and measuring effectiveness, and even legal aspects. In an era where digital technology is ubiquitous in business, this serves as a business textbook for everyone involved in communication, from beginners to veterans.
Furthermore, this Marketing Selection Series will continue to publish books systematically compiling essential knowledge and know-how on the fundamentals of marketing, sales promotion, public relations communication, and more.
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