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UQ Presentation Three sisters: "UQ Mobile, you know!"
UQ Communications held its 2016 Autumn/Winter presentation on October 24 at The Prince Park Tower Tokyo in Minato Ward.
President Akio Nosaka took the stage at the outset to deliver a presentation.
President Nosaka introduced the company's efforts to date, stating, "We launched our mobile data communication business in 2009 and UQ mobile in 2015. Subsequently, we implemented measures such as offering low-cost rate plans and starting iPhone sales, leading us to win the top prize in the communication speed category of the 'Low-Cost SIM Award' for two consecutive years." He explained that the company name UQ stands for "Universal Quality," with the "Q" embodying not only "Quality" but also "Quantities" (large capacity) and "Quickness" (high speed). He then detailed the new products and services for the fall/winter season.
New products include the company's first original model, the "AQUOS L," the Full HD model "HUAWEI P9 lite PREMIUM," and the "IDOL 4" with a VR headset, all launching in November and December. Combined with the four models launched in October, this adds eight new models to the fall/winter lineup. A 440Mbps mobile router was also announced.
New services include a new low-cost rate plan and "APlay," which allows users to listen to SNS notifications via voice, convert speech to text, and send messages. To increase customer touchpoints, the company will expand its current network of approximately 420 sales outlets to about 1,000 stores within fiscal 2016, covering all 47 prefectures. Furthermore, to raise brand awareness, it revealed that a new TV commercial will begin airing on October 25.
Actresses Kyoko Fukada, Mikako Tabe, and Mei Nagano, who played the three sisters in the "Family Setting, Birth" episode, made a surprise appearance at the venue.
In the commercial, the three sisters relax on a sofa as the song "UFO" begins playing. At the moment the original lyrics say "UFO!", they all look directly at the camera and shout "UQ!" in unison, dancing while promoting "smartphones starting at 1,980 yen per month". The decisive line is "UQ Mobile, you know!". Familiar characters from previous commercials, Pink Gacha (playing the mother) and Blue Muku (playing the father), also appear.
While sharing filming anecdotes and their current hobbies, the three seemed particularly intrigued by the CM's catchphrase "da zo!". They found it amusing how the phrase could take on different meanings depending on how it was said. Trying out variations like "I'm hungry, da zo!" and "I hate it, da zo!", their conversation heated up with jokes like "Maybe it'll win the Buzzword of the Year award?".
President Nosaka, who observed the shoot, commented, "It was a long and demanding shoot, but I was impressed by the three actors' high level of professionalism. With Gacha and Muku joining them, I felt like we truly had a family of five now." Regarding the meaning of "da zo," he explained it was imbued with the wish that people would confidently and powerfully say "UQ is serious, da zo!" and "UQ Mobile, da zo!" on their smartphones.
Official Site: http://www.uqwimax.jp/
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