Dentsu Inc. Reaches Agreement to Acquire 100% of Gravity Media, Inc., a Multicultural Integrated Advertising Agency in the U.S.
Dentsu Aegis Network, the overseas headquarters of Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Nao Ishii; Capital: ¥74,609,810,000), has reached an agreement with the shareholders of Findr Group, the parent company of Gravity Media, LLC (Headquarters: New York City; CEO: Yuriy Boykiv; hereinafter "Gravity Media"), to acquire 100% of its shares. CEO: Yuriy Boykiv, hereinafter "Gravity Media") in the United States.
Started as a PR firm in 2009, Findr Group has grown into a group comprising three companies. These are: Gravity Media, a full-service advertising agency specializing in multicultural and multilingual creative; Findr Interactive, a full-service digital agency; and Triomphant Communications, a PR services provider.
Gravity Media serves as the core agency, collaborating with the other two companies specializing in digital and PR to deliver high-quality services to client companies.
This acquisition is driven by shifts in the U.S. demographic landscape and the resulting heightened demand from client companies. Specifically, the U.S. is a multicultural society. According to U.S. Census Bureau projections, the proportion of multicultural populations within the total U.S. population is expected to increase further, reaching 40% by 2030. Consequently, client companies increasingly demand services that meticulously cater to consumers from diverse cultural backgrounds.
In light of this situation, our company decided to acquire Gravity Media, a company with a proven track record in multicultural advertising communications.
Gravity Media has been recognized by Advertising Age, a leading U.S. industry publication, as the top-grossing company in services targeting Asian Americans for three consecutive years: 2013, 2014, and 2015. The company also possesses personnel capable of handling over 20 languages.
Going forward, we will accelerate our growth strategy in the United States by fostering collaboration between our group companies operating in the U.S. and Gravity Media, among other entities.
The impact of this transaction on the consolidated results for the fiscal year ending December 2016 is expected to be minimal.
[Gravity Media Overview]
Company Name: Gravity Media, LLC
Parent company Finder Group consists of three companies: Gravity Media, Findr Interactive, and Triomphant Communications
Headquarters: New York City, USA
Operational base also established in London
Established: May 2009
Shareholder Structure: After share acquisition, Dentsu Inc. Aegis Network: 100%
Revenue: $7 million (approx. ¥760 million) (fiscal year ending December 2015)
Representative: Yuriy Boykiv (Founder and CEO)
Number of Employees: 33
Business Description: Provides advertising communication services tailored for multicultural audiences
