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Introducing "Ideas to Make XX More Interesting" from Dentsu Inc.'s young art directors. This time, Hiromi Uzaki presents "Making Dot Patterns More Interesting."

ドット柄をおもしろく/3CRP 宇崎弘美

──Why did you choose "dot patterns" as your theme?

Uzaki: I wanted to create a sense of dissonance with something familiar, and I was searching for a simpler, more graphic motif, which led me to dots. I was vaguely thinking about how to make it a bit more interesting when I saw a photo on social media of a cat photographed from below—it was incredibly fun. I thought, "What if I photographed a hamster from below? Would it look round?" That's when I decided.

For the shoot, I crafted a large hamster enclosure by modifying acrylic sheets myself. I had the hamster stay inside, photographed it from below with a wide angle, and later rearranged the shots to form the dot pattern. The hamster moved around surprisingly often, making the initial shoot quite challenging, but I eventually mastered baiting it (laughs). The leftover food the hamster dropped also became a nice accent.

ニンジンでハムスターを呼び寄せる様子。
Luring the hamster with a carrot.


Not only did it eat the food, but it also washed its face and made all sorts of expressions. I think if you look closely, it makes for a very cute picture.

──Tell us about something you're interested in lately.

Uzaki: Hermit crabs. I picked one up on a whim during clam digging and decided to keep it. When I looked into it, I found tons of hermit crab shells for sale, just like a fashion shopping site, and they're all incredibly cute. I'm also fascinated by the patterns on naturally formed shells and collect them. Lately, I enjoy going to the sea to search for shells for my hermit crab.

Another thing is making accessories while experimenting with new materials. I love the smooth texture of plaster and wondered how I could use it. That's when I found resin-reinforced plaster. It retains the texture of plaster but gives a hard finish. Because of plaster's nature, it absorbs moisture easily, so I discovered you can drip aromatic oils onto it, allowing you to wear fragrance. Moving forward, I'm thinking of making not just accessories, but also flower vases and lampshades.

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Author

Hiromi Uzaki

Hiromi Uzaki

Dentsu Inc.

Graduated from Tokyo University of the Arts, Department of Design. Joined Dentsu Inc. in 2014. Art Director. Born in Tokyo and raised in Nakano.

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