The path chosen and pursued by brands. "ONE SHOW 2016 Exhibition" opens on the 19th!

The Ad Museum Tokyo will host the "ONE SHOW 2016 Exhibition" from January 19th to February 25th, showcasing the winning works from the globally renowned New York-based advertising award, "ONE SHOW."

The "ONE SHOW," honored by The One Club for Creativity, a leading American non-profit organization in advertising and design, is one of the world's three major advertising awards alongside Cannes Lions. This exhibition features approximately 30 works, focusing on top prizes including the Grand Prix and Japanese award-winning pieces. Details here

At the 2016 ONE SHOW, campaigns and ideas that courageously pursued the path a brand believed in were highly praised.

The Best of Show award went to outdoor retailer REI's "#OptOutside" campaign, which declared all stores closed on Black Friday (the first day of the holiday shopping season) and gave employees paid time off.

From Japan, Kokuyo, a major stationery manufacturer, took top honors in the Design category for its "Unnamed Paints"—an educational tool that teaches color theory while allowing users to create their own unique colors. Alongside Kokuyo, 59 other Japanese entries were awarded, showcasing Japan's design prowess to the world.
 

"ONE SHOW 2016 Exhibition"Overview
Organizer: Hideo Yoshida Memorial Foundation / The One Club for Creativity
Cooperation: Dentsu Inc.
Dates: January 19 (Thu) - February 25 (Sat), 2017
Venue: Ad Museum Tokyo ※Link
Caretta Shiodome, 1-8-2 Higashi-Shinbashi, Minato-ku, Tokyo
Opening Hours: [Weekdays] 11:00 AM – 6:30 PM (Last admission: 6:00 PM)
　　　　　[Saturdays] 11:00 AM - 4:30 PM (Last admission: 4:00 PM)
Closed: Sundays, Mondays, National Holidays (Other irregular closures may apply)
Admission: Free