Dentsu Inc. agrees to acquire 94% stake in Spain's largest data analytics consulting firm, Divisadero

Dentsu Aegis Network, the overseas headquarters of Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Toshihiro Yamamoto; Capital: ¥74,609.81 million), has reached an agreement with the shareholders of DIVISADERO DIGITAL INTELLIGENCE SL (Headquarters: Madrid; Managing Director: Manuel Blanco, hereinafter "DIVISADERO") and an option for the Dentsu Group to make it a wholly-owned subsidiary in the future.

Founded in 2005, DIVISADERO has sales offices in Madrid and Barcelona, a development hub in northern Spain, and employs over 90 engineers and analysts.

The company's strengths lie in providing diverse data and its analytical capabilities. Operating under the motto of transforming data into valuable insights and leveraging those insights for corporate decision-making, Divisadero offers services to client companies including digital maturity assessments, strategic roadmapping, technology benchmarking, data collection and analysis, as well as audience profiling utilizing CRM-related skills. It enjoys a high reputation, counting three of Spain's five largest banks and two of its largest insurance companies among its clients.

Following the acquisition, we will integrate Divisadero into the network of Merkle Group Inc. (Merkle), one of our Group's ten global network brands* providing data marketing services, while retaining the Divisadero brand name. This will enhance our Group's presence and expertise in Europe, particularly in Spain through Merkle's global operations, accelerating our growth strategy in the region.

The impact of this transaction on the Group's consolidated results for the fiscal year ending December 2017 will be minimal.

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*Dentsu Inc. Aegis Network (London), which oversees Dentsu Inc. overseas operations, conducts business worldwide primarily through its 10 global network brands. These 10 brands are Carat, Dentsu (Dentsu Brand Agencies), Dentsu media, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope, and Vizeum.

 

【Overview of Divisadero】

Company Name: DIVISADERO DIGITAL INTELLIGENCE SL (Divisadero)
Headquarters Location: Madrid, Spain
Operational base in Barcelona, development base in northern Spain (Gijón)
Established: December 2005
Shareholder Structure: After share acquisition, Dentsu Inc. Aegis Network 94%
Revenue: €4.51 million (approx. ¥540 million) (Fiscal Year Ended December 2016)
Representative: Manuel Blanco (Managing Director)
Number of Employees: Over 90
Business Activities: Data collection, analysis, provision, and consulting services

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