"Salon de Salon Bus" Appears in Akihabara and Umeda

Hisamitsu Pharmaceutical held the "Salon de Salonpas" experiential event campaign at Akihabara UDX Sabonius Square in Tokyo on November 23rd and 24th. This combined sampling of the topical analgesic and anti-inflammatory agent "Salonpas" with a bus offering an immersive experience of the world from the TV commercial, where actor Kazunari Ninomiya plays the role of the "Salon" manager. The two-story "Salon de Salon Bus," wrapped with large images of Ninomiya and the product, attracted attention throughout the city. The bus traveled around the venue area for two days prior to the event, promoting the product.

A sampling counter modeled after a pharmacy was set up at the venue, attracting many young people to pick up the product. Inside the bus, a museum displayed sets and costumes actually used in the commercial, alongside a corner introducing the product lineup. A quiz rally offering original goods for completing quizzes and surveys drew long lines of people waiting to board. Many Ninomiya fans took commemorative photos with the bus, contributing to the event's popularity with approximately 17,000 attendees. The event was also held at Yodobashi Camera Umeda in Kita Ward, Osaka, on November 30 and December 1, attracting about 25,000 participants. Event images and the commercial can be viewed on the Salonpas website ( salonpas.jp ).