Dentsu Inc. agrees to acquire 100% stake in SesliHarfler, a leading Turkish digital agency.

The text of the Dentsu Inc. news release distributed on May 26 is as follows.

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May 26, 2017

Dentsu Inc.Reaches Agreement to Acquire 100% Stakein Leading Turkish Digital Agency SesliHarfler

Dentsu Aegis Network, the overseas headquarters of Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Toshihiro Yamamoto; Capital: ¥74,609,810,000), has reached an agreement with the shareholders of SesliHarfler Reklam Tanıtım ve Yayın Hizmetleri Sanayi ve Ticaret A.Ş. (Headquarters: Istanbul; Founder & CEO: Özgür Karaçak; hereinafter "SesliHarfler") to acquire 100% of its shares. CEO: Özgür Karaçak, hereinafter "SesliHarfler") in Turkey.

Founded in 2006, SesliHarfler provides comprehensive digital communication services, including brand strategy development and social media. It has grown to employ 45 digital specialists and is now among the top group of independent digital agencies in Turkey. Its growth has been driven by its renowned creative strength, earning numerous advertising awards both within Turkey and internationally. The company also excels in efficiently executing campaigns, serving local and multinational companies across diverse sectors including consumer goods, industrial products, and finance.

Turkey is characterized by a high adoption of digital tools, with half the population under 30 and 25% under 14. Approximately 48 million people use the internet, with 42 million monthly Facebook users and 16 million monthly Instagram users. Against this backdrop, digital advertising expenditure in Turkey is growing at an annual rate of 15-20%. We determined that this acquisition is essential to our Group's digital strategy in the region.

Following the share acquisition, we will integrate SesliHarfler into the Isobar network. Isobar is one of our Group's 10 global network brands*2 providing services in the digital domain. The brand name will be changed to "SesliHarfler - Linked by Isobar." By fostering collaboration with other Group companies, we will accelerate our growth strategy in Turkey.

The impact of this transaction on the Group's consolidated results for the fiscal year ending December 2017 is expected to be immaterial.

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*1 Data sources: Turkish Statistical Institute; Internet World Stats; Boom social.
　

※2 Dentsu Inc. Aegis Network (London), which oversees Dentsu Inc.'s overseas operations, conducts business globally centered around 10 global network brands. These 10 brands are: Carat, Dentsu (Dentsu Brand Agencies), Dentsu media, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope, and Vizeum.

　

【Overview of SesliHarfler Reklam Tanıtım ve Yayın Hizmetleri Sanayi ve Ticaret A.Ş.】
Company Name: SesliHarfler Reklam Tanıtım ve Yayın Hizmetleri Sanayi ve Ticaret A.Ş. (SesliHarfler)
Headquarters: Istanbul, Turkey
Established: September 2006
Shareholder Structure: After share acquisition, Dentsu Inc. Aegis Network: 100%
Revenue: 8.5 million Turkish Lira (approx. ¥270 million) (Fiscal Year Ended December 2016)
Representative: Özgür Karaçak (Founder & CEO)
Görkem Uraz (Founder & Chairman)
Number of Employees: 45
Business Description: Provides services across the entire digital communications field

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Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2017/0526-009297.html