Summer 2017 UQ Presentation Event "The whole family, UQ everywhere, you know!"
UQ Communicationsheldits "2017 Summer UQ Presentation"on June 1st at Bellesalle Tokyo Nihonbashi in Chuo Ward.
President Akio Nosaka took the stage at the outset to present new products and services.He statedthe company's mission is "to make secure, comfortable, high-quality communication accessible to everyone,"explaining that the name " UQ " stands for "Universal Quality."
Hefurtherhighlightedthe popularity of the"Three Sisters Series"TV commercials launched in October 2016, noting they significantly boosted UQ mobile's brand recognition. He revealed that various initiatives have also led to a sharp increase in new contracts over the past six months.
Summer mobile highlightsinclude the new"UQ Family Discount" planand new devices "AQUOS L2 " and "digno V ."Service announcements featured the "UQ Safety Pack" and "Family Care Pack"supporting smartphone and child safety. Storeexpansion plans aim to increasethe current 67 locationsto 120by fiscal year 2017.
WiMAX initiativesincludeenhancing the service by modifying data cap conditions,expanding the coverage area for the 440Mbps service, and improving the lineup of high-speed compatible routers.
President Nosakaexpressedthe enhancement of both mobile and WiMAX serviceswith the slogan,"UQ for the whole family,anywhere!"
At the venue,the new "Alien Family"commercial, airing from June 8th, was screened.Actresses Kyoko Fukada, Mikako Tabe, and Mei Nagano,who continue to play the three sisters,appeared in glamorous outfits.
The commercialtells the story of the UQ family interacting with an alien family, finding kinship through shared family structures.The fashion of the three sisters, a highlight ofthe series with strong audience response, is also a key feature.Fukadacommented,"This is already the 12th installment, but each time the setting is interesting and enhanced,"whileTabestated,"Many people talk to me about the commercials, making me realize their strong influence."When asked about their daily family communication, they shared private moments: "We share photos of our nephew and find it soothing," and"I look forward to traveling with my mother.It's surprising how often we see UQ posters at our destinations." They revealed their beauty secrets: "Meeting people and smiling," "Eating well, sleeping well, and taking long baths," and "Running while listening to favorite music."
President Nosakastated,"The three sisters' commercials have been tremendously effective.What they share is being beloved and well-liked not only by men but also by women.That's what UQ aspires to be."He concluded,"We will continue pursuingsophisticated, high-quality commercials.That aligns with UQ's concept. Please look forward to more."
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