Corporate Public Relations Strategy Institute Launches Joint Research with University of Tokyo and Hotlink on "Social Consensus and Policy Formation" Utilizing AI and Big Data
The Corporate Public Relations Strategy Research Institute (within Dentsu Inc. Public Relations) has commenced joint research with both the University of Tokyo and Hotlink on "social consensus formation and policy formation" through AI-driven big data analysis of social media. Results are targeted for release by the end of 2017.
The Sakata-Mori Laboratory, led by Professor Ichiro Sakata in the Department of Technology Management and Strategy at the University of Tokyo's Graduate School of Engineering, possesses cutting-edge expertise in technology management within fields such as innovation and sustainability. The project aims to integrate this with the Corporate Public Relations Strategy Institute's research and modeling expertise in the communication domain, and Hotlink's social media data and AI-based analysis technology.
The research will utilize AI to extract and analyze "social issues and innovation challenges" that garner high interest on social media. Concurrently, surveys will be conducted among policy stakeholders, including Diet members, to clarify the impact of social media public opinion on social consensus formation and actual policy development.
● Sakata-Mori Laboratory, Department of Technology Management and Strategy, Graduate School of Engineering, The University of Tokyo
This laboratory engages in cutting-edge research in technology management by combining deep knowledge of advanced technologies with sophisticated analytical methods. It also focuses on fundamental research and dissemination of findings regarding research methodologies themselves, particularly in information engineering and web engineering, areas where application within technology management remains insufficient.Professor Ichiro Sakata is involved in various policy research initiatives, including serving as Director of the Center for Innovation Policy Research at the University of Tokyo's Graduate School of Engineering and as a faculty member at the University of Tokyo's Policy Vision Research Center.
Laboratory Website:http://ipr-ctr.t.u-tokyo.ac.jp/sklab/
●Corporate Communication Strategic Studies Institute (C.S.I.)
The Corporate Communication Strategic Studies Institute (C.S.I.) is a research organization within Dentsu Inc. Public Relations that collaborates with experts in corporate management and public relations (such as university professors and researchers) to conduct surveys, analysis, and research on corporate communication strategies and systems. Through its activities promoting research, studies, and modeling in the field of communication,it has received numerous awards, includingthe Japan Public Relations Society (PRSJ) "PR Award Grand Prix," the International Public Relations Association (IPRA) "Golden World Award," and the Japan Public Relations Society Award "Education and Practice Contribution Award."
Institute Website:http://www.dentsu-pr.co.jp/csi/
●Hotlink
Hotlink is a company that creates value from social big data by providing global distribution and analysis solutions for social big data, with the business mission of "Supporting Decision-Making with Data and AI." It supports the broad utilization of social big data in business, including various surveys on markets, the company itself, competitors, customer feedback, and campaign responses; profiling target users; detecting signs of emerging trends; improving marketing ROI and product development; driving management innovation and forecasting; and demand forecasting, analysis, and reporting related to inbound consumption. Beyond global data distribution, the company aims for further growth by expanding cross-border (inbound and outbound) consumption support services worldwide.
Company Website:https://www.hottolink.co.jp/
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