At the 64th Cannes Lions International Festival of Creativity, the Dentsu Group won 28 awards, including the Grand Prix in the Mobile category for Dentsu Young & Rubicam. As a media agency, it was involved in 26 award-winning entries.

At the 64th Cannes Lions International Festival of ^{Creativity* (} Cannes Lions International Festival of Creativity 2017) held in Cannes, France, the Dentsu Group won a total of 28 awards, including the Grand Prix in the Mobile category for Dentsu Young & Rubicam Inc. (Tokyo).

This festival comprised four events: ① the International Creativity Festival (June 17-24), ② the Lions Health Festival (June 17-18), ③ the Lions Innovation Festival (June 19-20), ④ Lions Entertainment Festival (June 21-22). The festival received 41,170 entries from approximately 90 countries and regions.

The number of awards won by the Dentsu Group at this festival is as follows:

International Creativity Festival (22 awards total)

・Cyber Division (1 Silver)
・Design Category (2 Silver, 5 Bronze)
・Direct Division (1 Silver)
・Film Category (1 Bronze)
・Glass Category (1 Bronze)
・Media Division (Bronze Award 1)
・Mobile Category (Grand Prix 1, Gold Award 1, Silver Award 1, Bronze Award 1)
・Outdoor Category (Bronze Award 1)
・PR Category (Silver Awards: 2, Bronze Award: 1)
・Promo & Activation Category (Bronze Award 1)
・Radio Category (Bronze Award 1)

Lions Health Festival (3 awards total)

・Health & Wellness Category (Bronze 2)
・Pharma Category (1 Bronze)

Lions Entertainment Festival (3 awards total)

・Entertainment Category (Bronze 3)

The Grand Prix and Gold Award in the Mobile category went to "The Family Way" (Recruit Lifestyle Co., Ltd.).

Mobile Category "Grand Prix" Award Ceremony

In addition, media agencies within the Dentsu Group were involved in a total of 26 award-winning entries (1 Grand Prix, 5 Gold, 8 Silver, 12 Bronze).

*The Cannes Lions International Festival of Creativity began as a competition for theatrical advertising films as part of the Cannes Film Festival. It has been held independently since 1954. It is highly regarded among international advertising awards for its scale, jury composition, and the high caliber of its winning entries.

The 64th Cannes Lions International Festival of Creativity held this year comprised four festivals, with entries judged across 24 categories.
　

The 24 categories were: Creative Data, Creative Effectiveness, Cyber, Design, Digital Craft, Direct, Entertainment, Entertainment for Music, Film, Film Craft, Glass, Health & Wellness, Innovation, Media, Mobile, Outdoor, Pharma, PR, Print & Publishing, Product Design, Promo & Activation, Radio, Integrated, and Titanium.
　

That's all.