Dentsu Inc. and J.League jointly develop the official J.League app "Club J.LEAGUE" to enhance stadium viewing experience

The text of the Dentsu Inc. news release distributed on August 1 is as follows.

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August 1, 2017

Dentsu Inc. and J.League Collaborate to Enhance Stadium Viewing Experience, Jointly Developing Official J.League App "Club J.LEAGUE"

Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President: Toshihiro Yamamoto) and the Japan Professional Football League (Headquarters: Bunkyo-ku, Tokyo; Chairman: Mitsuru Murai; hereinafter "J.LEAGUE") have jointly developed a CRM service to enhance the value of stadium viewing. This service was released today as the J.LEAGUE official app "Club J.LEAGUE".

The wave of digital transformation surrounding the J.LEAGUE is expanding, encompassing the digitization of viewing environments and the enhancement of stadium network infrastructure. As smartphones become increasingly vital devices for match viewing, the launch of the official app "Club J.LEAGUE" to support the match experience was eagerly anticipated as a key strategy for expanding the J.LEAGUE's popularity.

The app aims to make J.League viewing more rewarding and convenient by offering a points program centered on stadium attendance. This includes challenges for the Meiji Yasuda Life J.League Challenge and free access to DAZN via stadium Wi-Fi. It also seeks to expand the J.League fan base by creating connections among fans and supporters.
It will provide content enjoyable for everyone, from avid fans who attend matches weekly to first-time trial fans, serving the J.LEAGUE's fan base exceeding 10 million total annual attendees. It can also be utilized for partner companies' marketing activities.

We have held an exclusive marketing partnership agreement with the J.LEAGUE since 2014. Moving forward, we will continue to contribute to the J.LEAGUE's revenue growth through expanding our partner network. Furthermore, we will leverage our accumulated expertise in sports business and digital marketing know-how to support the J.LEAGUE's development, including increasing spectator attendance.

【Main Features of "Club J.LEAGUE"】

■News
Centralizes various information and provides official updates tailored to each user's favorite clubs.

■Ticket Sales
Integrated with "J.LEAGUE TICKET," enabling purchase of tickets for all matches.

■ Loyalty Program (Medals)
Offers a loyalty program centered around the number of times you attend matches at the stadium. Depending on your rank, you can participate in campaigns offering special hospitality from the J.League, clubs, and partner companies. Additionally, by attending matches repeatedly, you can challenge the "Meiji Yasuda Life J.League Challenge." If you win, you can obtain pair tickets to invite new fans and supporters (this program is implemented with the cooperation of Meiji Yasuda Life Mutual Insurance Company).

■Match Schedule & Updates
Provides match information including schedules and live updates.

■Connect to Stadium Wi-Fi for Free DAZN Streaming
By connecting to the stadium Wi-Fi currently being installed, you can watch "DAZN" for free inside the stadium. Initially, this service will be available at Kashima Stadium.

■Main Screen Image

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Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2017/0801-009338.html