The text of the Dentsu Inc. news release distributed on September 6 is as follows.
September 6, 2017
Dentsu Inc. Expands "Mama Lab" Network Supporting Corporate Marketing Activities from a Mother's Perspective to Asia-Pacific Region
Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President: Toshihiro Yamamoto) will expand its "Mama Lab" team, which supports corporate marketing activities from a mother's perspective, into the Asia-Pacific region. By establishing a network connecting each location, the company will respond to client needs.
Positioned as a new business initiative under Dentsu Inc. Aegis Network, the company's overseas headquarters, Mama Lab will launch in four markets—Singapore, Indonesia, the Philippines, and Taiwan—within this month, with plans to expand into Thailand by the end of the year.
Dentsu Inc. established "Mama Lab" within its Tokyo headquarters in March 2009. Based on proprietary consumer research data and methodologies, it has provided corporate marketing support services from a mother's perspective. Mama Lab's services span all aspects of communication, including consulting based on "mothers' true feelings" and family insights, developing products and brands for mothers and families, creating sales channels and media, proposing and executing campaigns, and publishing reports and books.
The initiative expanded to China in 2014 and India in 2015, predicting environmental changes affecting mothers with children in elementary school or younger and their families, while providing marketing support to develop the next-generation family market.
Moving forward, Mama Lab locations worldwide will promote "Modern Marketing by Moms, for Moms," a marketing approach unique to Dentsu Inc.
To support this network expansion, Dentsu Inc. has already developed "MamaNavi," a strategic planning tool utilizing its proprietary Asian consumer data "SenseAsia." This enables us to provide marketing solutions from strategy formulation to implementation, not only in individual markets but across the entire pan-Asian region. We believe this will further contribute to strengthening engagement between client companies and moms.
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Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2017/0906-009355.html
