Starting with early blogs, then answering questions from anonymous readers, and now to vlogs (blogs published with video instead of text), our way of speaking online has evolved considerably. It has changed to immerse followers deeper into the narrative.
I remember the era when everyone I knew had a blog. Everyone learned HTML and CSS to design their own websites. We were all eager to connect every aspect of the world to ourselves. Reading a blog's "About Me" section made it immediately clear to readers what kind of person I was. Back then, we still had the time to read long articles. We enjoyed reading about the daily lives of our favorite bloggers and friends.
As time passed, the intervals we could focus on things grew shorter and shorter. Opportunities for our attention to turn to video increased, and we transformed into "video people." Time spent reading decreased, time spent watching increased. New terms were born. "TL;DR," short for "Too Long, Didn't Read."
Vlogs are mainstream now. In my country, the Philippines, they've definitely become a huge trend. But I myself didn't truly grasp it until I witnessed a certain fact. Two months ago, I was assigned to cover a vlogger event for work. "Will people really show up?"
My skepticism was completely unfounded. Outside the venue, a long, long line of teenagers had already formed. Everyone brought tripods, recording videos with cameras and smartphones to upload to their vlogs. They seemed determined to capture and share every single reaction, every moment, every story from the event. Honestly, I was stunned.
Experiencing this "event" convinced me that blogs have become a tremendous force driving young people. Creators in the digital age cherish their own unique, out-of-the-box ideas. They show no fear whatsoever in sharing the stories they create through video with a diverse online audience.
We are advancing into an era where countless stories are shared online. The audience enjoying these stories worldwide continues to grow.
(Supervised by: Dentsu Inc. Global Business Center)