Japan Frozen Food Association Hosted an event to promote deliciousness

The Japan Frozen Food Association held a PR event titled "October 18th is 'Frozen Food Day' ~ Frozen Foods That Delight the Heart ~" at the Royal Park Hotel in Chuo Ward, Tokyo, on October 18th, "Frozen Food Day".

The date was chosen because "凍" (toyo, meaning "freeze") in "冷凍" (refrigerated) corresponds to the number 10, and the global standard storage temperature for frozen foods is -18°C or below. To coincide with this, the association holds an annual event to promote the convenience and deliciousness of frozen foods.

At the start, Association Chairman Shigeru Ito revealed the event's high popularity, noting this year's lottery had a 7:1 entry ratio. "Many recent frozen foods are delicious and health-conscious," he stated. "Today, I hope you enjoy experiencing the benefits of frozen foods, which are used in various situations."

The event welcomed approximately 200 general attendees. Professional golfer Riko Higashio and Western cuisine chef Seizo Mikuni, who serves as a "Frozen Food Ambassador" promoting the excellence of frozen foods, held a talk about food and cooking.
As a mother of two, Higashio regularly cooks for her husband, actor Junichi Ishida, and their children. While she consciously balances meals and mealtimes for health reasons, she noted about frozen foods, "I have used them, but I freeze things I make at home; I don't buy frozen foods regularly."

Ms. Higashio tried her hand at cooking "Spanish-style Omelet with Tsukune" and "Spinach and Banana Smoothie" using frozen tsukune, okra, and spinach alongside a hotel chef. Learning about frozen food's benefits, such as rapid freezing preserving nutrients, she remarked, "I learned so much. It was all new to me..." clearly amazed. After tasting the finished dishes, she remarked, "They're delicious, so I want to use them more often. Frozen foods can be partners for busy homemakers, giving them not just more time, but also peace of mind."