We conducted the "Everyone's Diversity Survey."

The text of the Dentsu Inc. news release distributed on November 7 is as follows.

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November 7, 2017

"Everyone's Diversity Survey" Conducted

― Approximately 40% of consumers feel "difficulty in daily life" ―

Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President: Toshihiro Yamamoto), through its specialized task team for diversity and inclusion issues, the "Dentsu Diversity Lab," and the "2020 Produce Center," conducted the "Everyone's Diversity Survey."

This survey was conducted with the cooperation of the "Super Welfare Exhibition 2017" (organized by NPO People Design Institute) and under the supervision of Professor Yasushi Nakano of Keio University. Its purpose was to provide an opportunity for people to feel diversity more personally, at a time when there is a growing need to realize a Diversity & Inclusion (acceptance of diversity) society that embraces, recognizes, and utilizes diverse individuality.
While "diversity" typically evokes topics like "LGBT (sexual minorities), persons with disabilities, elderly, and foreigners." However, this survey also asked 978 general consumers nationwide, aged 15 to their 70s, about "challenges" they face in daily life. It revealed that approximately 40% (37.5%) of respondents experience "difficulties in daily living" due to inadequate social environments, where their personal characteristics become perceived as weaknesses or lead to inconveniences. This indicates they face diversity and inclusion challenges.

Challenges toward realizing a diverse and inclusive society are often perceived solely as minority issues affecting those directly involved. However, this survey revealed that such "difficulties in daily life" are common challenges shared by many people. Furthermore, the results underscore the importance of transcending the boundaries between those directly involved and those indirectly affected, showing interest in and engaging with "the individuality and challenges faced by diverse people," and collectively considering these issues as a society.

Below are the survey results regarding situations where "inclusion needs" arise when facing diversity and inclusion challenges. (N=978)

【Profile and Comments by Professor Yasushi Nakano, Keio University】
Profile: After serving as a Researcher at the National Institute of Special Needs Education, an Assistant Professor at Keio University, and a Specially Appointed Professor at the University of Tokyo's Research Center for Advanced Science and Technology, he has been a Professor in the Faculty of Economics at Keio University since 2006. His specialties include education for children with disabilities, psychology of children and adults with disabilities, community development for welfare, and support for students with disabilities.

Comment: As we approach the 2020 Tokyo Olympic and Paralympic Games, diversity has become a crucial keyword. This survey was planned to clarify the awareness and attitudes toward social participation among diverse individuals with differing values, physical and mental states, ages, and other characteristics. We hope this survey will provide an opportunity for diverse people to recognize barriers within their own awareness and attitudes, and to consider together the actions needed to realize an inclusive society.

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Details of the "Everyone's Diversity Survey" (covering public awareness and behaviors regarding "LGBT," "people with disabilities," "elderly," "foreigners," etc., in daily life) will be announced today at the "Super Welfare Exhibition 2017" (held November 7-13). A "Problem-Solving Idea Session" utilizing the survey results is scheduled for November 11. For detailed survey results, please refer to the attached document (PDF).
　

■ Overview of the "Everyone's Diversity Survey"
・Survey Participants: 978 men and women aged 15 to 70+
・Survey Area: Nationwide
・Survey Period: September 13-14, 2017
・Survey Method: Internet survey
・Weighted data based on population composition

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Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2017/1107-009389.html