Sequel to "#Friday's Ms. Aragaki"!? Toyota's "#Black Friday"

Toyota Motor Corporation has appointed actress Yui Aragaki as the advertising character for its minivan "NOAH Special Edition 'W×B' (Double B)" starting November 24. As a web-exclusive special content, it released a vertical video for smartphones titled "#Black Friday". On the same day, the "Panda" edition was released, along with the "Storefront" edition exclusively at Corolla dealerships nationwide. Starting in December, the "Line," "Zebra," and "Santa" editions will be released sequentially.

From July to September, Toyota released nine episodes of "#Friday's Ms. Aragaki" as special smartphone content for the Noah. This series garnered over 20 million total views on YouTube, Facebook, and other platforms, generating significant buzz. Many users on social media even declared themselves suffering from "Friday's Ms. Aragaki withdrawal."

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Building on this popularity, the "#Black Friday" video released to coincide with the W×B's launch features a mysterious Aragaki dressed entirely in black throughout, matching the vehicle's body color, as she addresses the viewer.

In the "Panda" edition, inspired by the black and white body colors, she breathes on the passenger window to draw a panda and does impressions, making it impossible to look away.

Sequels are scheduled for release on December 1, 15, and 22. Even after Black Friday (November 24) ends, you won't be able to take your eyes off Noah's "#BlackFriday".

The store-exclusive "Store" edition can also be viewed by downloading the free dedicated app.

Official website: https://toyota.jp/noah/grade/special/