Note: This website was automatically translated, so some terms or nuances may not be completely accurate.
Which one is your favorite? "Super" and "Mature" "Gurakoro" now on sale
McDonald's Japan will launch two new items for a limited time starting December 13: the "Super Gracoro," a revamped version of its long-selling winter menu item "Gracoro" that was well-received in 2016, and the new "Matured Gracoro Beef Stew," featuring a richer flavor from beef stew sauce. This marks the first time the "Gracoro" will be sold all day, including during the breakfast menu hours.
A new product launch event was held at the company's Tokyo facility on the 7th, prior to the release.
Marketing Division General Manager Mami Sakashita touched on the background behind the "Super Gurakoro," born from the first renewal in 23 years, and explained the launch of the "Mature Gurakoro Beef Stew" as its counterpart. "The naming uses the single character 'mature' (熟) to represent the rich beef stew flavor. We hope people enjoy the conversation by calling them 'Super' and 'Mature'. The 'Super' with its gentle flavor is popular with long-time Gracoro fans and women. We expect the 'Rich' to appeal to men who want a hearty meal." She then added, "We're confident in both. Since people might hesitate over which to recommend, we want this person to decide," and called out to talent Junji Takada, who appears in the TV commercial "Both Are Top Picks. Gracoro" airing from the 12th.
Takada appeared in a flashy outfit with different colors on each side, representing both burgers. When his commercial aired, he praised it himself: "Perfect! Nothing could be better!" He shared his excitement about the role with a joke: "I was over the moon when McDonald's, a name everyone knows, offered me this. That night, I cooked and ate red rice."
To decide which "Gurakoro" was the favorite, Senior Manager Shigeaki Wakana from the Menu Management Department explained the products while Takada began tasting.
With his mouth wide open, he stuffed the "Super Gurakoro" into his cheeks and praised the revamped sauce: "Deep flavor. Deep, super good. They really put effort into this." For the "Mature Gurakoro Beef Stew," he commented, "It's truly beef stew. The combination with the gratin croquette is also good," and made the audience laugh by adding, "I took one bite and knew immediately it wasn't curry."
After tasting both, Takada concluded, "Both are my favorites," unable to choose just one.
When asked to express "this year" with a single kanji character, Takada smoothly wrote "超" (super) and "熟" (mature) in quick succession. Though the MC was confused, saying "It was supposed to be just one character...", Takada laughed it off, saying "Only the people involved should clap," drawing more laughter.
The company is running a campaign until December 12th where retweeting a designated tweet from their official Twitter account enters you into a lottery to win limited-edition Mac Cards and other prizes.
"Gurakoro" site:
http://www.mcdonalds.co.jp/campaign/gracoro/
Was this article helpful?
Share this article
