[Participants Wanted] (Held 2/19) Dentsu Inc. B Team Seminar with DDL@Academy Hills "What Exactly is 'Inclusive Marketing' That Deliberately Avoids Targeting?!"

Dentsu Inc.'s creative think tank, Dentsu B Team (formerly DENTSU SOKEN INC. B Team), will host a talk session titled "What Exactly Is 'Inclusive Marketing' That Deliberately Avoids Targeting?!" on February 19th. This event is co-hosted with the business magazine Forbes JAPAN and the Academy Hills Library.

The venue is the Academy Hills Roppongi Library in Tokyo. This time, 70 non-members will be invited on a first-come, first-served basis (registration closes once capacity is reached). Applications are accepted via the Academy Hills website.

This talk session is an extra event for the Forbes JAPAN series "Dentsu Inc. B Team's NEW CONCEPT Collection," marking its sixth installment.

The term "inclusive" in the theme means "comprehensive" or "encompassing." Inclusive marketing refers to "marketing that accepts everyone."

In August 2017, Dentsu Inc. Diversity Lab (DDL) collaborated with Team B to launch the 'Inclusive Marketing' service as a new marketing solution for client businesses.

It was developed as a service to position "diversity" – previously discussed within CSR or social contribution contexts – as a core business topic. The lab and B Team believe this concept, which in a sense overturns conventional marketing wisdom, could become a truly strategic marketing theory driving future companies, markets, and society.

"Why Inclusive Marketing Now?" "What Exactly is Inclusive Marketing?" "How Will It Transform Business?" These questions will be explored from various perspectives with a forward-looking approach.

Three guests will participate. First is Shiro Oguni (Broadcast Station Development Promotion Director), who planned and produced a somewhat unique restaurant where all staff—from ordering to serving—have dementia. Opened for limited periods in June and September 2017, this establishment, aptly named "The Restaurant That Gets Your Order Wrong," received an overwhelming number of inquiries from over 20 countries worldwide. He will introduce this project as an excellent example that embodies the theme in an engaging and accessible way.

The second guest is Mr. Takahiro Hayashi from Dentsu Inc. Diversity Lab. Amid diversity and inclusion becoming critical strategic issues for companies, he has consolidated the concept into a "marketing concept." The third guest is Ms. Yoko Furudaira, who handles research and the concrete creation of inclusive spaces at the same lab.

Joining them for a talk session are Masaharu Fujiyoshi (Deputy Editor-in-Chief and Senior Writer, Forbes JAPAN) and moderator Hirokazu Tanaka (Director, Dentsu B Team / Representative Director, Hirokazu Tanaka Association).

Why not join us in rethinking society and business with fresh perspectives?

Overview:
【Date & Time】February 19 (Mon), 7:15 PM - 9:00 PM (Doors open at 6:45 PM)
Venue: Auditorium, 49th Floor, Roppongi Academy Hills
　Roppongi Hills Mori Tower , 6-10-1 Roppongi, Minato-ku, Tokyo 106-6615 (Map)
[Registration] First 70 applicants invited. Apply via the Academy Hills application form.
(Registration closes once capacity is reached. Library members and Forbes Japan readers may also attend.)

【Speakers】
   Mr. Shiro Oguni (Broadcast Station Development Promotion Director)　
　Takahiro Hayashi (Strategy Unit Leader, Dentsu Inc. Diversity Lab)
　Ms. Yoko Kodaira (Senior Planning Manager, Dentsu Inc. Diversity Lab)
    Masaharu Fujiyoshi (Deputy Editor-in-Chief & Senior Writer, Forbes JAPAN)
    Hirokazu Tanaka (Director, Dentsu Inc. B Team)