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2018 "Georgia" New Campaign & New Commercial Announcement Event
Japan Coca-Cola held a press conference on January 29 at the Jiji Press Hall in Chuo Ward, Tokyo, to announce a new campaign and commercial for its coffee beverage "Georgia," based on the concept "The world is made up of someone's work."
The brand has expanded its product lineup, broadening its consumer base beyond young men to include women. Consequently, it is evolving its campaign, which began in 2014 and primarily supported working men in their 30s and 40s. Starting February 5th nationwide, it will launch a new initiative supporting the efforts of all working people, transcending age, gender, and occupation.
Joining actor Takayuki Yamada, the face of the product, as image characters are new additions actor Shota Sometani and actress/model Mizuki Yamamoto.
The first new TV commercial, "Connected," features Yamada as a vegetable farmer and a road worker, Sometani as an app developer and a road worker, and Yamamoto as a convenience store bento developer and a truck driver. Each portrays different occupations, telling a story that conveys how their work is supported by people in other professions, showing that all workers are connected somewhere.
A giveaway campaign offering prizes like tickets for the luxury train "TWILIGHT EXPRESS Mizukaze" will also be held.
Yamada, Someya, and Yamamoto appeared as guests on the presentation stage. When asked when they drink Georgia, Yamada stated, "On set during work. It's indispensable when I need to relax or wake up. I couldn't live without Georgia. I'm a Georgia person." Someya said, "During relaxation time on set. I focus on work after drinking it. I notice the flavor changes in the morning, during work, and after work." Yamamoto said, "When I get sweet treats on set, I drink it with them. It's packed with coffee goodness, and the aroma is soothing."
When asked "What job would you want if you were reborn?", Yamamoto answered "Researcher", Someya said "Stuntman", and Yamada replied "Actor", each sharing their reasons.
At the talk show's conclusion, aligning with the concept "The world is made up of someone's work," Yamamoto offered an encouraging message for those working hard daily: "I support all working women!" "As Georgia's female representative, I chose these words. I also want to be someone who can give energy to everyone." Someya stated, "I support those aiming to become craftsmen!" "I feel people my generation are at the age where they can absorb the most about various professions. I want to support such people." Yamada expressed, "I will support Someya-kun and Yamamoto-san," adding, "As fellow actors, I want to invigorate the film and drama industries."
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