Regarding the name change of a DENTSU Inc. subsidiary 'DENTSU DIRECT INC. Force'

The text of the Dentsu Inc. news release distributed on February 14 is as follows.

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February 14, 2018

Regarding the Name Change of DENTSU DIRECT INC. subsidiary "DENTSU DIRECT FORCE"

－ Consolidating Functions to Strengthen Direct Marketing Capabilities; New Company Name: "DENTSU DIRECT INC." －

Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President: Toshihiro Yamamoto) will reorganize its direct-related departments and integrate specialized functions into its wholly-owned subsidiary, DENTSU DIRECT INC. (Headquarters: Minato-ku, Tokyo; President: Toshihiro Shiratori), a specialized direct marketing agency. This move aims to accelerate growth strategies in the direct marketing domain.

This reorganization is part of our domestic business strategy aimed at enhancing the value our group provides in the increasingly important direct marketing domain for our clients' marketing activities. By consolidating highly specialized personnel and expertise, we will provide advanced services that offer one-stop production from business strategy to planning and execution.

Concurrently, DENTSU DIRECT INC. will change its name to Dentsu Direct Marketing Inc. (hereinafter "DDM") effective April 1, 2018.

As digital technology advances and expands the possibilities of direct marketing, DDM will strengthen its problem-solving capabilities by focusing not only on traditional direct response advertising but also on strategic consulting, digital, and CRM domains.

Furthermore, to meet diverse customer needs, DDM will accelerate investments in acquiring cutting-edge capabilities, technological development, and the recruitment and training of specialized talent. This positions DDM as a partner that "leads businesses to success," aiming to become the undisputed leader in direct marketing, both in name and reality.

■Main Services Provided by DENTSU DIRECT INC.

① Direct Business Consulting
Direct marketing strategy formulation, mail-order business support (business strategy development, investment/sales planning), EC/customer management system implementation support, etc.

② Direct Communication Planning
Communication strategy, planning, and buying for direct response advertising (mass media/OOH), response data management, etc.

③ Digital Marketing
Digital marketing strategy, performance advertising consulting and operations, owned media (e-commerce site) development/operation support, etc.

④ Direct Creative (Advertising expressions that "sell" based on proprietary methods)
Planning and production of infomercials/TV commercials, package/naming development, planning/production and mailing services for DM/catalogs, direct creative diagnostic programs, etc.

⑤ CRM Solutions
CRM consulting, data analytics, customer experience design, retention program development, community planning and management, etc.

＜Company Overview＞ (Effective April 1, 2018)
Company Name: DENTSU DIRECT INC.
・Location: 11F, 5-33-1 Shiba, Minato-ku, Tokyo
・Representative: President and CEO, Masahito Sato (※)
・Capital: ¥150 million
・Shareholder Structure: Dentsu Inc. 100%
・Number of Employees: Approximately 100
・Business Activities: Provision of solutions related to direct marketing and digital marketing

　※Officially decided at the company's shareholders' meeting held on March 19, 2018, and subsequent board of directors meeting

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Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2018/0214-009468.html