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Dentsu Inc. publishes 'Information Media White Paper 2018', with digital edition also available
Dentsu Inc. released the "Information Media White Paper 2018" through Diamond Inc. on February 21. The digital edition was simultaneously released on ten major e-book sales platforms. The editor is Dentsu Media Innovation Lab.
A4 size, 272 pages, ¥16,000 + tax, ISBN 978-4-478-10491-0
Digital Edition 'Information Media White Paper 2018'
Release Date: February 21, ¥9,800 + tax
Feature I: "Smartphones: A Decade of Creative Destruction" provides an overview and summary of how smartphones have profoundly transformed existing information media over the past ten years. It comprehensively explains current smartphone usage patterns based on log data from both iPhone and Android users, and further examines the future of the post-smartphone information environment driven by new devices like IoT.
Feature Section II, titled "New Media Trends," provides detailed explanations of key media topics to watch from 2018 to 2019.
Furthermore, the information media industry is divided into 13 sectors: newspapers, publishing, music, motion pictures/video software, animation, games, radio/television, satellite broadcasting/cable TV, telecommunications, online services, advertising, mail order, and events. Industry trends are explained using detailed data and graphs.
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