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JUJU's new song "Tokyo" MV "Weeping MV" surpasses 2.7 million views
Sony Music Entertainment released singer JUJU's new music video (MV) for "Tokyo" on January 18. Since its release, it has been described as a "tear-jerking MV you shouldn't watch carelessly," generating continuous buzz on YouTube and social media. It surpassed 2 million views within three weeks of release and has recorded 2.78 million views as of February 28.
The drama-style MV depicts a daughter who moves to Tokyo to pursue her dreams and her father living in the countryside, focusing on the theme of "parental separation." YouTube and social media are flooded with emotional comments like "This is the first MV that made me cry" and "A work overflowing with a father's unconditional love for his daughter. I listen to it over and over and cry every time," drawing even more attention. Perhaps because it portrays the universal experience of drifting apart from loved ones, it resonates deeply with a wide audience.
Director Kentaro Hagiwara and Dentsu Inc. planner Sayaka Arimoto shared a common experience: parting with their fathers. Their personal experiences formed the foundation, and the project gathered various episodes from everyone involved about parting with loved ones and relationships with parents.
Director Hagiwara stated, "With the aim of blending into the song's worldview, I wanted to create a work that serves as a catalyst for realizing what we truly need to think about amidst our busy daily lives."
Reflecting on her first listen to the song, Arimoto recalled, "What came to mind was my father. Seven years ago, when I had just started working in Tokyo, I didn't know about the progression of his illness and couldn't be with him when he passed. But what I felt afterward wasn't just regret; it was a strange sensation, like my deceased father was beside me, giving me a push. 'Goodbye isn't farewell, it's a promise of endless love.' Those lyrics felt like they were about me. "I'd be happy if this song becomes a trigger for people living apart from loved ones in Tokyo to think of them, or if it can give them strength, reminding them that even if someone has passed away, it's not a farewell."
The album "I," featuring this song and two others with music videos produced by the same team, was released on February 21. Fueled by buzz around the videos, it reached number one on the weekly charts.
Official MV:
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