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Dentsu Inc. Exhibits at "SXSW 2018". First unveiling of four projects attempting collaboration between technology and ideas.
The Dentsu Group will exhibit at SXSW (South by Southwest) 2018, held in Austin, Texas, USA, in mid-March. This event, held annually in March as a festival of technology, business, and creativity, attracts significant attention in Japan as well. The Dentsu Group will present a global exhibition and presentation within the Interactive Division's Trade Show from the 11th to the 14th.
This year, Dentsu Group's proposed theme is "XD －MULTIPLY YOU－". It aims to create innovations that move people by combining Dentsu Inc.'s ideas and creativity with advanced technologies under research at universities or technologies held by partners and clients. This scope extends beyond advertising expression to include technology-based solutions, services, and planning/production.
This time, we present four new works born from the collaboration of technology and ideas.
1. "SUSHI TELEPORTATION"
Sushi made in Tokyo teleported to Austin! A food data transfer project
The "OPEN MEALS Project" by a team from Dentsu Inc., Yamagata University, Denso Wave, and Tohoku Shinsha aims to digitize all food and store it in the "FOOD BASE." By "outputting" this data using the "PIXEL FOOD PRINTER," which can reproduce texture, taste, and nutrients, they are attempting to build an open "food platform" that anyone worldwide can download. This time, we're unveiling the prototype of "SUSHI TELEPORTATION," an experimental project that outputs sushi at the venue based on data acquired in Tokyo.
TEAM OPEN MEALS
DENTSU / Yamagata University / DENSO WAVE / TFC
Website URL: http://www.open-meals.com/
2. "Lunavity"
Jump higher than top athletes! A powered suit that extends your "jumping power"
"Lunavity" is a cutting-edge powered suit that extends human jumping power. Sixteen powerful computer-controlled rotors enable astonishing leaping ability. If humans can jump far higher than ever before, we will surely leap beyond conventional wisdom and reach a future beyond imagination.
LUNAVITY
The University of Tokyo /Rekimoto Lab /DENTSU /PICT
Website URL: https://lunavity.com/
3. "tvx"
Transforming TV programs from content you "watch" to content you "experience"
"tvx" is a system that expands television programs from mere "viewing" to "experiential" content. By embedding control signals inaudible to the human ear within the TV audio, the program itself can freely synchronize and operate peripheral devices. For example, a doll or toy nearby might speak its thoughts about the program, or room lighting could change in sync with live footage. Depending on the ideas, the possibilities for television could expand significantly.
DENTSU TOPPA! / TONGULLMAN / FIELD SYSTEM
4. "LINGERING VOICES"
An AR app that instantly visualizes spoken words
"LINGERING VOICES" is an application that visualizes words and anchors them to specific locations. Upon recognizing speech, it expresses the words in real-time via AR. Furthermore, by assigning location data, users can view and play back the same words together or share them. This prototype proposes a new form of communication utilizing words and location information.
DENTSU CREATIVE X inc.
【Overview】
■Date: March 11–14 (local time)
■Venue: SXSW 2018 "Interactive" Trade Show
■Dentsu Inc. SXSW Special Page: http://dentsusxsw.com/
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